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Florencia Sánchez is an experienced digital marketing professional with a strong background in campaign management and performance analysis. Currently serving as Campaign Manager for CaixaBank at Fail Fast Studio since October 2022, Florencia specializes in defining comprehensive marketing strategies based on data-driven insights. Previous roles include Digital Marketing Specialist at Lenovo, managing performance campaigns across five LATAM countries, and Digital Marketing Analyst positions at Wiper and IPG Mediabrands, where Florencia focused on media planning, budget management, and results analysis across various digital platforms. A former Account Executive at Think-Thanks and Ukelele, Florencia honed skills in client communication and digital strategy development. Educational qualifications include a degree in Public Relations from Universidad de Ciencias Empresariales y Sociales and a high school diploma with a focus on Humanities and Communication.