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Javier Sánchez is an accomplished Solution Architect specializing in Customer Experience Management (CXM) at VML, a WPP Company, since February 2021, where significant contributions include leading pre-sales efforts and managing comprehensive technology implementations using Salesforce Marketing Cloud tools. Previous roles include Group CRM Marketing Cloud Lead at Soho House & Co, where Javier successfully integrated Salesforce Marketing Cloud with various third-party APIs, and Marketing Automation Tech Lead at Dept, focusing on marketing automation projects across multiple platforms. Experience also encompasses managing global CRM communications at Expedia, developing award-winning campaigns at Catalysis, and establishing Personas as a founder. Javier holds a degree in Web Application Development from Universidad Católica de Ávila and has a strong foundation in web development and project management from a diverse career spanning over a decade.