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Marcel Berger is the Global Head of DTC Ecommerce and Digital at Factor Bikes, where Marcel focuses on digital transformation and customer engagement strategies. Marcel is also the Founder of Mummu Cycling, the world's premier cycling tour operator, and serves as the Director at Mummu Sport, a global sports organization. Marcel has extensive experience in managing travel offices for various sports events and has worked with the Union Cycliste Internationale to develop UCI Travel. Additionally, Marcel has experience in entrepreneurship education, sustainable consulting, and health management.