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Alyssa Marcus serves as a Senior Manager in Add-Ons Product Management & Innovation at Factor_ since August 2022, previously holding a Manager title in the same area. Alyssa's educational background includes a Joint MBA + MS in Design Innovation from Northwestern University's Kellogg School of Management and the Segal Design Institute, and a Bachelor's Degree in Visual Studies with a focus on Consumer Psychology from the University of Pennsylvania. Demonstrating leadership skills, Alyssa was President of the Wellness Club and served as VP of Signature Events for the Innovation and Design Association Club (IDEA) during graduate studies. Alyssa's prior professional experiences span roles such as UX Lead at Chaya, Consumer Strategy & Insights MBA Intern at Peloton Interactive, and Consultant in Brand Strategy & Innovation at Butterfly, where major clients included PepsiCo, McDonald's, and Unilever. Early career positions involved strategic and marketing roles at 360i, Saatchi & Saatchi Wellness, and the American Diabetes Association. Notably, Alyssa achieved 3rd Place at the 2020 Kellogg Design Challenge with Exelon.