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Melissa Hourigan is an accomplished media strategist with extensive experience spanning various sectors, including TV, digital entertainment, and AdTech. As the Senior Vice President and Head of Media Strategy at Fabric Media, Inc. since March 2008, Melissa has been at the forefront of media innovation. Additionally, Melissa founded Digital Idea Media in the same year and serves as its Owner. Involved in community initiatives, Melissa is the Board President of the Parent Rocker Organization, which offers scholarships to youth musicians, and has also contributed as a Board Member supporting at-risk youth through funded counseling services with the Second Wind Fund of Boulder County. Previous roles include Managing Director at ANW Networks, Vice President of Marketing at Pixorial, and various leadership positions in other organizations. Melissa holds educational credentials from Metropolitan State University of Denver and The Art Institutes.