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Raphaella Cristofano is an accomplished marketing professional with extensive experience in performance marketing, brand management, and digital marketing across various organizations. Currently serving as Performance Marketing Manager at FABAMAQ since February 2021, Raphaella specializes in data analytics, lead generation, and email marketing for multiple brands under the FBM group. Additionally, as Brand Manager of FBM Foundation, effective management of the brand's identity and communication strategies is a priority. Raphaella is a co-founder of Estou Contigo!, a non-profit organization aimed at promoting socio-affective inclusion, and has previously held roles such as Campaign Manager at MKT Digital Agency and Marketing and Communication Assistant at MOG. An alumnus of Instituto Superior de Contabilidade e Administração do Porto, Raphaella holds a degree in Marketing and a postgraduate degree in Business Intelligence & Analytics from Escola Conquer.