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Idan Kfir is the founder of Easy Mob (EZmob), a self-serve mobile advertising platform established in July 2013, which collaborates with thousands of publishers to enhance monetization through direct advertisers. Prior to founding EZmob, Kfir served as the Head of Mobile at Winner from June 2012 to July 2013, where strategic development for mobile games was a primary focus. Kfir's experience also includes a role as Mobile VP at NetHive from November 2011 to June 2012, overseeing a team of account managers within an online marketing agency based in Tel-Aviv. Additionally, Kfir managed mobile marketing campaigns at William Hill Online from September 2010 to October 2011, ensuring coordination across marketing departments for successful product launches and campaigns.