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Iva Tasovac has worked in a variety of roles in the research field since 2009. Iva began their career as a Research Assistant at the Institute for Sociological Research in 2009. In 2016, they took on the role of Marketing Intern at KOTRA. In 2017, they moved to GfK, where they worked as a Qualitative Research Associate. In 2018, they began working at Ipsos as a Qualitative Researcher, and also took on the role of Insights Manager at EyeSee.

Iva Tasovac received a Bachelor's degree in Sociology from the University of Belgrade. Prior to that, they attended XIV Belgrade Gymnasium from 2003 to 2007.