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Modar Alaoui is the founder and CEO of Eyeris. Modar has a long history of working in the tech industry, starting with their work at Veylinx in 2001. Modar then went on to work at Silicon Valley Education Foundation (SVEF) before moving to Dell in 2004. Modar left Dell in 2006 to join InVision, where they worked as the Director of Sales and Business Development. In 2009, they founded EyerisTV, a computer vision measured in-store TV network. Modar left EyerisTV in 2011 to start Eyeris.

Modar Alaoui has a degree in Integrated Marketing Communications from Concordia University. Modar has worked in the field of marketing communications for many years and is currently a Human Behavior Understanding Specialist.

Some direct reports include David Shi - China Country Manager, Keisuke Nakagawa - Japan Country Manager, and Jane Wang - VP of Marketing & PR.