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Nir Shabtai is an accomplished product manager and consultant with extensive experience in the cannabis industry. Currently serving as a Product Manager at Eybna since February 2023, Nir contributes to the development of therapeutic cannabis phytochemicals, particularly terpenes. Prior roles include Cannabis Consultant at NSC, where strategic product development and market entry strategies were crafted, and Operations Manager for Marijuana Infused Products at Kind Love, LLC, focused on enhancing operational efficiencies. Nir also held positions as Production Operations Manager at 1906 New Highs and Product Manager at The Growing Kitchen, overseeing product lifecycle and production processes. Educational qualifications include an MBA from Aston Business School and expertise in Traditional Chinese Medicine and culinary arts.