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Ari Singer is an experienced professional currently serving as the Muza Brand Manager at Eybna since May 2024. In addition, Ari co-hosts the From Cali To Kush Podcast, a leading Hebrew-language podcast focused on cannabis and psychedelics, where industry leaders discuss various topics. As the Founder and CEO of Eye & i since January 2016, Ari innovates vision therapy methods aimed at improving eyesight without surgical interventions. Previously, Ari held the position of Sales and Business Development Manager at DYNOMYCO Inoculants from January 2018 to November 2023, where notable achievements included leading the go-to-market strategy and managing international partnerships. Additional experience includes roles as COO at AgroFuture and as a business owner at Six Sense LLC. Ari holds a Bachelor of Arts in Economics and Sustainability from Reichman University.