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Madelaine Verchere is a seasoned professional with extensive experience in data strategy and analytics, currently serving as Data Strategy Leader - EY Knowledge at EY since 2017. Verchere has successfully led analytics initiatives to assess the significance of knowledge in business and enhance visibility regarding EY's knowledge market. Earlier roles at EY spanned from 2004 to 2016 as Digital & Content Management Lead and Global Program Manager, contributing significantly to marketing strategies. Additionally, Verchere held key positions in marketing at Businesshealth, Venturedome, and Arthur Andersen, demonstrating a strong background in marketing and program management. Madelaine Verchere holds a degree in Recreation and Tourism Management from Sheffield Hallam University and has a diverse educational background from esteemed institutions.