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Charles Lai has worked in the analytics and insights field since 2005. Charles began their career as an Analytics Team Manager at MaritzCX in 2005, and also worked as an Adjunct Faculty for Statistics at California State University Fullerton in the same year. In 2017, they joined Exverus Media as an Analytics & Insights Manager, and was later promoted to Analytics & Insights Director.

Charles Lai obtained a MA in Organizational Behavior from Claremont Graduate University between 2000 and 2003 and a BA in Psychology from UC Irvine between 1990 and 1994. Charles also has various certifications, including Data Visualization: Best Practices from LinkedIn obtained in November 2022, The Trade Desk Edge Academy Certified: Marketing Foundations from The Trade Desk obtained in November 2022, Google Analytics for Power Users from Google obtained in May 2021, Public Speaking Foundations from LinkedIn obtained in March 2021, Data Analytics for Business Professionals from LinkedIn obtained in December 2020, Marketing Analytics: Setting and Measuring KPIs from LinkedIn obtained in December 2020, Advanced Google Analytics from Google obtained in September 2017, DAT208x: Introduction to Python for Data Science from Microsoft, Introduction to R for Data Science from DataCamp, and Marketing1x: Introduction to Marketing from the University of British Columbia.