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William Javier Ponce Vargas is an experienced executive in sales and marketing, currently serving as the Vice President of Sales and Marketing at Express LUCK Technology Ltd. since January 2019. In this role, William is responsible for the overall strategy of the company, focusing on sales, brand positioning, and profitability while integrating various operational areas. Previously, William held the position of Marketing Senior Manager at Samsung Electronics, where responsibilities included product and marketing strategy, as well as managing market share and revenue in the TV and Audio categories. Prior experience also includes serving as Country Manager for MN FOTO SAS and Logistics Manager at Natura. William holds an Executive MBA from Esden Business School and an Industrial Engineering degree with a focus on Logistics, Marketing, and Sales from Universidad del Norte.