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Karl Li is an experienced marketing professional with a strong background in international marketing leadership. Currently serving as Global Marketing Director at Express LUCK Technology Ltd. since January 2020, Karl oversees the HQ marketing team and manages a regional marketing community, focusing on brand development in Latin America, Europe, and APAC. Previously, as Head of APAC Marketing at ECOVACS Robotics, Karl directed product marketing and marketing communications across nine key markets in the region. In earlier roles, Karl held positions such as Associate Marketing Director at LeEco, where leadership was provided for product marketing across various business teams, and Country Product Manager at ASUS, where Karl led the Hong Kong Smartphone team. Karl Li holds a Bachelor of Business Administration in Marketing from The Chinese University of Hong Kong and a Master of Business Administration in International Business from the University of Greenwich.