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Franco Massardo Apablaza is an accomplished marketing and innovation professional with extensive experience across various industries. Currently serving as the Marketing and Innovation Manager at Express LUCK Technology Ltd. since March 2021, Franco is responsible for leading the marketing, trade, and innovation areas in the company's expansion in Chile, including brand strategy and budget management. Previously, Franco held academic roles at Universidad Adolfo Ibáñez, imparting knowledge in innovation and technological entrepreneurship. With a background as a marketing and innovation manager at Bijelti and experience in new business development at Solomon Corp, Franco has developed multiple product lines and services, aligning innovation with market needs. Franco's career commenced in sales roles at LG Electronics and Sony Chile Ltda., alongside a solid educational foundation, including a Master in Innovation and a degree in Commercial Engineering.