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Thomas Dalgaard is an experienced marketing analytics and performance professional currently serving as the Nordic Head of Marketing Analytics and Performance at BNP Paribas Personal Finance since October 2018, previously holding positions as Nordic CRM Manager. Thomas has a strong background in customer relationship management, data analysis, and strategic execution, having worked at Express Bank as a Nordic CRM Manager and CRM Data Analyst. Thomas's expertise includes sales optimization, segmentation, churn modeling, campaign execution, and data-driven strategies. Earlier career roles include time at Danske Bank, GF-Forsikring, and ALKA Forsikring, where responsibilities encompassed credit modeling, financial analysis, and risk management. Thomas holds a Master's degree in Finance from Copenhagen Business School.