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Nalini Macedo is a seasoned professional in account management and client solutions with extensive experience in the advertising technology sector. Currently serving as Head of Client Solutions and Global Director of Account Management at VDX.tv since April 2021, Nalini leads initiatives that enhance brand engagement in a digital landscape. Prior experience at Exponential from November 2012 to March 2021 involved roles including North American Account Director, where strategic leadership improved advertiser spend and client retention across multiple US regions. Additionally, work as an Account Manager at Tribal Fusion emphasized campaign optimization and high advertiser retention rates. Nalini began a career in administration at Columbia Law School, where responsibilities included coordinating registration services and managing a database for Continuing Legal Education. Nalini holds a BA in Communications from Western Washington University.