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Brian Hall has extensive experience in the marketing and communications industry. Brian started their career at Rosenthal, Greene & Campbell as a Senior Account Executive in 1986. In 1990, they joined The Campbell Group as a Partner and Account Management Director, where they worked on the InterContinental Hotels and Resorts Account for nearly 18 years. In 1998, they purchased the firm and ran it until 2004 when they merged it with gkv Communications. At gkv Communications, they served as President & COO from 2005 to 2007, responsible for overall agency operations. Since 2007, Brian has been serving as the Chief Marketing Officer of Explore St. Louis, where they oversee the marketing activities of the official destination marketing organization for St. Louis City and County.

Brian Hall has a strong educational background, with a focus on management and finance. Brian completed their Doctor of Management (DMgt) degree in Management at Webster University from 2011 to 2015. Prior to that, they obtained their MBA degree in Finance, Economics, Organizational Behavior, and HR, also from Webster University, from 2007 to 2009. Brian Hall's education journey started in 1981 when they earned their BA degree in Economics from UNH Peter T. Paul College of Business and Economics, which they completed in 1985. In addition to their formal education, Brian Hall also obtained a certification in Creative Facilitation from Retreats That Work in June 2014.