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Alicia Laeder is a Business Process Director and Project Manager at Experience Marketing in Holland, MI. She works with the leadership team to establish best practices across departments and regions during company growth, currently overseeing the implementation of Salesforce. Alicia also has experience as a Product Specialist, Event Manager, Program Manager, and Operations Assistant. Previously, she served as Fundraising and VIP Panel Chair at Northwood University, where she was responsible for coordinating fundraising efforts and VIP panels. Alicia holds a Bachelor of Business Administration in Automotive Aftermarket Management from Northwood University.