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Smita Karihaloo is a seasoned professional with diverse experience in market research, strategy, graphic design, finance, and portfolio management. Currently serving as a Market Research Analyst at ExpenseAnywhere since October 2020, Smita specializes in marketing campaigns for product promotion through social media and digital channels. Previously, as a Strategist at Innovairre, Smita supported NGOs and non-profits globally, working with over 500 charities. Smita's early career includes roles as a Graphic Designer at Best Coupons Magazine, where creative design skills were honed, and as a Finance Executive at Abhijeet Projects Ltd., focused on financial reporting and budget planning. Initial experience as a Portfolio Manager at Religare Finvest involved conducting thorough market analyses to understand customer needs. Smita holds an MBA in Finance from A.E.S. Post Graduate Institute of Business Management, a Bachelor in Commerce from NEW L J College, and an Associate of Arts and Sciences in Art and Design from San Jacinto College.