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Danielle Stapleton is an experienced professional in social media management and marketing, currently serving as Senior Manager of Corporate and B2B Social Media at Expedia Group since August 2022. Prior to this role, Danielle held various positions at National Instruments, including Head of Social Media and Global Social Media Program Manager & Strategist, achieving a 22% increase in followers in 2021 through an audience-focused content strategy. Danielle also worked as a Social Media Specialist at the Texas Lottery Commission, leading innovative campaigns that significantly boosted engagement. Earlier career roles include Associate Director of Marketing - Social & Media Relations at Southwestern University and Associate Director for the Annual Fund at Mills College, where impactful fundraising and program development were key achievements. Danielle holds a BA in Communication Studies and English from Southwestern University.