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Beatrice Testa is a skilled marketing professional with a robust background in lifecycle and segment marketing. Currently serving as a Senior Specialist in Segment Marketing at Expedia Group since August 2024, Beatrice previously held roles at The Thinking Traveller, progressing from Lifecycle Marketing Executive to Lifecycle Marketing Specialist between July 2022 and August 2024. Prior to that, Beatrice worked as an Email Automation Executive at Boden from August 2021 to July 2022, and as a Campaign Executive at Inspired Thinking Group (ITG) from November 2019 to August 2021. Beatrice holds an MSc in Marketing from Birkbeck Faculty of Business and Law (2018-2019) and a Laurea breve in Business and Management from Università degli Studi di Torino (2015-2018).