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Aitziber Pérez is a seasoned marketing professional with extensive experience in performance marketing and digital strategies. Currently serving as a Senior Performance Marketing specialist at Expedia Group since November 2022, Aitziber previously held the role of Audience & Optimization Supervisor at LoKnow, where management of a team and implementation of programmatic advertising campaigns were key responsibilities. Aitziber's freelance work as a Digital Marketing Specialist at Aitzipez.com involved strategizing paid search and social marketing for European and North American markets. An educational background includes a Master's degree in Digital Marketing and Ecommerce from IM Digital Business School and a degree in Audiovisual Communication from the University of Navarra. Aitziber's diverse skill set encompasses teaching Spanish, journalism, and social media management, showcasing adaptability across various sectors.