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Rodolfo Echeverria is an experienced marketing professional with extensive leadership roles spanning several decades. Currently serving as Executive Advisor at Kollectiff and as an International Speaker and Educator for EXMA Global, Rodolfo previously held prominent positions at The Coca-Cola Company, where key contributions included leading the global creative strategy as Global Head of Creative and executing the "Taste the Feeling" campaign across over 200 countries. As CMO for Latin America, Rodolfo was instrumental in shaping the marketing agenda for a region representing 36% of the company's business, and also led the development of a global strategy for the hydration category, overseeing brand roll-outs in multiple countries. Academic background includes a degree from Universidad de la República.