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Fabio Vargas F. serves as the Director General at NeuroMark - Agencia Digital since November 2012 and has been a certified international speaker for EXMA Global since June 2022, specializing in consumer behavior, digital transformation, and advertising. In academia, Fabio holds several teaching positions, including Professor for the MBA program at Pontificia Universidad Javeriana Cali focusing on Digital Marketing, and Professor in Master's programs at Universidad Libre and Universidad Autónoma de Occidente, where topics include Consumption Anthropology and Advertising Strategy in Digital Environments. Previous positions include a lecturer at Universidad Santiago de Cali and managerial roles in marketing at BIOART S.A., KAIKA S.A., and Casa Pedro Domecq. Fabio holds an MBA in Administration and Marketing from Universidad del Valle and a degree in Business Administration from Universidad de San Buenaventura.