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Cesar Val is a distinguished founder and luxury senior consultant at VAL Consulting, where the focus is on enhancing brand value through luxury business strategies. As co-founder and CEO of We are ACT Global, Cesar specializes in improving shopper experiences with Web3 technologies. An accomplished educator, Cesar serves as a guest professor at IESE Business School, Esade, Florida International University, and Panamerican Business School, teaching topics related to luxury business models and the Middle East market. Cesar has also been a global speaker for EXMA, sharing insights on brand creation in numerous countries. Previously, Cesar held significant roles at Puig, including General Manager and Commercial Director, and has contributed to Trust & Nurture Partners. Educational credentials include an Executive MBA from Esade and various leadership programs from renowned institutions such as Harvard and MIT.