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Juliana Patatas has worked in a variety of roles in the customer experience sector since 2006. Juliana began their career at Silro as an Auxiliar de Escritório and Assistente técnica Administrativa. In 2010, they moved to Telefônica Brasil as a Técnico em Programação. In 2011, they returned to Silro as a Coordenadora de Operações, Supervisora de Processos e Relacionamento, and Coordenadora do Sistema de Gestão Integrada. In 2017, they joined Mercado Livre as a Team Leader and Team Leader Senior. In 2019, they moved to Kovi as a Manager of Customer Experience, where they were responsible for managing a team in various areas, handling incoming calls and emails, and interacting with social media and Reclame Aqui. In 2020, they joined FRST - Falconi Road of Skills and Talents as a Manager of Customer Experience. In 2021, they moved to Solfácil as Head of Customer Experience, and in 2022, they joined ExitLag in the same role.

Juliana Patatas has a varied education history. Juliana completed a Técnico in Informática from Centro Universitário Senac from 2005 to 2006. Juliana then went on to pursue a Tecnologia Elétrica from Universidade Presbiteriana Mackenzie from 2008 to 2011. After that, Juliana obtained an Administração from Centro Universitário Salesiano de São Paulo from 2012 to 2015. Additionally, they completed a Curso de Extensão - Gestão de Projetos from BSP - Business School São Paulo in 2014. Lastly, they earned an MBA in Tech Driven Leadership from FIAP in 2019-2020.