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Guillaume Briand is an experienced professional currently serving as Product Line Manager at EXFO since May 2018, focusing on customer needs, RFx bidding, and product lifecycle management, with a strong emphasis on innovation in automation and machine learning. Prior experience includes various roles at Astellia from February 2008 to May 2018, where Guillaume was responsible for product planning, sales support, marketing strategies, and customer relationships. Earlier in career, Guillaume held positions at Société Générale and Orange, enhancing skills in sales and customer service. Educational background comprises a Master's degree in Marketing and Communication from ISTEC and several Bachelor's degrees in Business, Management, and Marketing from ESSCA and Technological University of the Shannon.