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Mike Bembridge is an experienced professional in the gaming and retail sectors, currently serving as Head of Commercial at Exertis Ztorm AB since March 2022, where responsibilities include commercial team management and publisher relationships. Prior to this, Mike held the position of EVP Commercial at Green Man Gaming from April 2017 to March 2022, focusing on commercial strategy, website management, and international campaigns. Earlier roles include Digital Games Lead at Warner Bros. Entertainment, Vendor Manager at Amazon UK, Assistant Product Manager at GAME, and Junior Buyer at Boots, showcasing a strong background in category management, revenue generation, and retail operations.