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Taylor Shapiro is a seasoned social media and digital marketing professional with extensive experience across various industries. Currently serving as the Social Media Manager at Excellus BCBS, Taylor has developed a comprehensive social strategy focused on building genuine customer connections. Previous roles include Director of Social Media at National Geographic, where Taylor successfully launched the Beyond King Tut experience, generating over 12 million organic social media impressions, and Director of Digital Marketing at Kilburn Live Media, where Taylor implemented project management procedures and integrated chatbot automation to enhance efficiency and increase ticket sales. Taylor's educational background includes multiple Bachelor of Science degrees in Business Administration with a focus on Marketing, Operations Management, and Organizational Leadership from the University of Colorado Boulder.