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Paula Kowalska is an experienced partnerships and account management professional, currently serving as a Senior Partnerships Manager at GIANTX since May 2023. In this role, Paula manages major partnerships, including HSBC UK and SAMSUNG UK, focusing on rights delivery, activation, and negotiations. Previous positions include Account Director at Gung Ho Communications, where Paula led PR and sponsorship activities for clients such as New Balance Football and Canterbury, and Marketing Account Manager at William Hill. With a career spanning over several years in marketing and sponsorship activation across diverse industries, Paula has consistently delivered successful campaigns and managed high-profile clients through various roles, including Junior Account Director and Senior Account Manager at Hatch Group. Paula holds a Master’s Degree in Political Science from the University of Warsaw and has participated in the Erasmus programme at both the Università di Bologna and Universita degli Studi di Milano.