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Adam Roorda has extensive experience in marketing and business development roles. Adam is currently the Head of Marketing at Ex-Guard Industries, where they focus on the safety and up-time needs of the global transportation industry. Prior to that, they worked as a Senior Director of Product Marketing and Director of Marketing and B2B Sales at Consumer Safety Technology, Inc., where they drove revenue growth and market share for various brands. Adam also served as the Director of Business Development at Think Digital Inc., securing and servicing new clients and providing strategic planning for the organization. Adam has previous experience at ARAG Legal Insurance and Froehlich Communications, where they held various marketing roles and achieved significant successes in revenue growth and ROI.

Adam Roorda has a Bachelor of Arts & Science degree in Advertising and Political Science from Iowa State University. Adam also holds a Master of Business Administration (M.B.A.) degree with a focus on MBA from the University of South Dakota. In addition, Adam has obtained certifications such as the DMA Certificate in Marketing Analytics, DMA Certified Content Marketer, and DMA Certified Marketing Professional from the Direct Marketing Association.