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Roberta Terra is an experienced professional in sales and franchise success, currently holding the position of Sucesso de Franquias at Omie since 2022. Previously, Roberta served as a Sales Development Representative at Smart Break, focusing on lead qualification and management. Additional experience includes roles in media consultancy at Tenco Shopping Centers, sales at Office Shopping Merchandising, and administrative assistance across various organizations, including General Shopping e Outlets do Brasil S/A and Sabesp. Roberta holds a Bachelor's degree in Administration from Universidade Cruzeiro do Sul, alongside multiple technical and technology-related qualifications in business management and legal services from FATEC and ETEC institutions.