ÂÜÀòÂÒÂ×

Andréa Dietrich is a seasoned professional with extensive experience in digital transformation, branding, and educational initiatives within the retail sector. Co-founder and partner at Ambidestra, since May 2020, Andréa emphasizes the need for professionals and businesses to develop ambidexterity, balancing innovation with efficiency. As a co-founder and podcaster at Digital Backstage, Andréa explores the impacts of digital transformation through insights from industry executives. Andréa also serves as a partner professor at HSM and Singularity Brazil and as a guest lecturer at Fundação Dom Cabral, focusing on digital and ESG curricula. With a background in digital strategy consulting through Didietrich and involvement in various initiatives advocating for women's inclusion in retail, Andréa is dedicated to accelerating business and personal growth. Andréa holds an MBA from FGV and a Bachelor's in Advertising from Faculdade Cásper Líbero.