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Max Trudel serves as the Chief Operations Officer at Evolia since September 2017 and has been a lecturer at Université de Sherbrooke since 2015, focusing on Digital Communications Strategy and Entrepreneurship in the Digital Industry. With experience as a columnist for Journal de Montréal from 2017 to 2020 and a senior consultant at Instinct Dgtl, Trudel specializes in business strategy, e-commerce consultation, and digital transformation. Previous roles include Director of Digital Business Strategy at Equation Humaine and Chief Growth Hacking Officer at HE Growth. Trudel's educational background includes a Master's in E-Commerce and a Bachelor's in Communications-Marketing, both obtained from Université de Sherbrooke.