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Martin Goldman has extensive experience in performance marketing, digital marketing, and research. Currently serving as the Performance Marketing Lead at evo since September 2015, Martin manages a $1M annual paid campaign budget, achieving significant increases in offline conversions and rental bookings through effective strategies on Meta and Google Ads. Previous roles include SEO Specialist, Digital Marketing Assistant, and Store Supervisor at evo, where Martin excelled in cross-team coordination and enhancing customer satisfaction. Earlier experience at StatBid as a Digital Marketing Intern and at Fishbone Apparel as a Manager/Buyer provided a solid foundation in marketing and retail management. Additionally, Martin's background in research at DuPont involved complex genomic analysis. Martin holds a Bachelor’s Degree in Biology, Pre-Medicine from Elizabethtown College.