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Ericka Arboleda has been working in the field of marketing since 2016. Ericka began their career at Bank of the Philippine Islands (BPI), where they held the roles of Assistant Manager and Management Trainee. In 2021, they moved to Audience Marketing as a Facebook Ads Manager. Currently, Ericka works at EverythingOnline, LLC as a Social Media Advertising Specialist.

Ericka Arboleda has a Bachelor of Arts (BA) in Speech Communication from the University of the Philippines, Diliman from 2012 to 2015. Ericka also holds a Bachelor of Arts (BA) in Organizational Communication, General from the University of the Philippines, Manila from 2011 to 2012. Ericka also holds certifications from Meta, including Ads Manager Basics, Buying on Facebook, Define Your Audience, Digital Marketing Landscape, Facebook Ad Delivery, Facebook Bid Strategies, From Business Goals to Ad Objectives, Get Started With Data-Driven Marketing, and Meta Certified Media Buying Professional, obtained in June and July of 2022.