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Paula Sierra Arroyo has a diverse work experience in various roles and industries. Paula began their career as an Online-Offline Marketing Intern at BNP Paribas Real Estate, where they were involved in marketing campaigns, content development, coordination with suppliers, and event coordination. Paula then worked as a Junior Product Manager at New Flag, a multinational brand building enterprise, where they conducted research and development for various beauty brands. After that, they joined OKUANT as a Marketing and Event Manager, responsible for managing marketing strategies and organizing events. Paula then moved to SanaExpert GmbH, where they held the positions of Key Account Manager for Amazon Marketplaces and later as Key Account Manager for Spain. Paula is currently working at everstox as a Key Account Manager.

Paula Sierra Arroyo completed their Master's degree in Digital Marketing, E-commerce, and Social Network at CICE Escuela Profesional de Nuevas Tecnologías from 2020 to 2021. Prior to that, they attended ESIC Business & Marketing School from 2011 to 2016. During their time there, they pursued a Bachelor's degree in Advertising, Public Relations, and Marketing. Furthermore, from 2013 to 2014, Paula attended Budapest College of Communication, Business, and Arts, where they studied Business and Management.