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Bas den Hoed is an experienced entrepreneur and business leader, currently serving as the Founder and CEO of Everspring since September 2020, where the focus is on enhancing the floriculture value chain through a dropshipping and wholesale marketplace. Prior to this, Bas founded Industrieel Wonen B.V. and Onlinevanstart.nl, the latter being a digital agency dedicated to developing e-commerce software solutions for various industries, including e-commerce and the floral sector. Bas den Hoed also completed a traineeship at Nationale-Nederlanden from August 2011 to June 2012, which contributed to early professional development.