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Alex Econs has been working in the fashion industry since 2006. In that year, they founded Cherimoya. In 2010, they founded ICON Printing, a business that specializes in custom and sustainable branded clothing. In 2016, they founded Everpress, a global fashion marketplace that connects consumers to unique and sustainable products from independent designers. Every item is made-to-order, meaning the company cuts out costly material and manufacturing waste, as well as operational overheads of traditional retail. Alex believes creativity has the power to change the world and their companies exist to make sure it does.

Alex Econs attended Nottingham Trent University from 2001 to 2004, where they earned a BA Honours in Graphic Design.