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Yariv lives at the intersection of brand expression, customer insights and product. With more than 20 years of experience leading marketing, branding and insights teams, Yariv’s agency-side portfolio includes work with the Food Network, Sundance, Microsoft, and Accenture; and he has held in-house positions with CA Technologies and Kaplan. A passionate storyteller, He has an MA in social sciences from the University of Chicago, and an MA in sociology from the New School, where he is also ABD/PhD in sociology. Yariv coaches his kids’ soccer and basketball teams (he claims to have invented the push-up penalty), and he plays tenor and soprano saxophone.