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Peter Boyack is the Commercial Director - MENA at Event Lab FZ LLC, leading major projects in the UAE, KSA, Qatar, and Egypt. With over 15 years of commercial experience, Peter has worked as a Senior Commercial Manager, Chief Commercial Officer, Key Account Director, and Associate Director in various companies such as Resolvecall Ltd, Capita, and Arvato Financial Solutions. Peter holds a BA (Hons) in Accounting & Marketing from the University of Strathclyde and has a strong track record in delivering tailored solutions across various sectors.