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Barry Beck is the Founder and CEO of Evenly, a technology and telemedicine oral wellness company. Mr. Beck is also the Founder and former Chief Operating Officer of Bluemercury, the nation’s largest and fastest growing luxury beauty brand which was acquired by Macy’s [NYSE:M] in 2015. Mr. Beck also Founded M-61 Laboratories, makers of M-61 Skincare and Lune+Aster Cosmetics, the first clinical vegan cosmetic product lines. Bluemercury’s exponential growth was guided by his leadership and passion for innovation and he is widely recognized for disrupting the beauty industry. Mr. Beck was the 2020 recipient of Cornell University’s Alpern Distinguished Alumni Award, the 2017 Retailer of the Year Award and the 2016 Retail Innovator of the Year Award.