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Heena Karamchandani has work experience in various roles in the field of digital marketing and business development. Heena started their career at Seo Executive Expertise in June 2011 and later joined EvenDigit powered by Softude in the same year, where they worked as a digital marketer. In 2016, Heena joined EvenDigit as a digital marketing specialist. Heena has a customer-centric approach and collaborates with clients to customize operations and deliver effective services.

Heena Karamchandani attended St Mary's Covent School in Mhow, Madhya Pradesh, where they pursued a BSc degree in Botany/Plant Biology. Outside of their formal education, Heena obtained a certification in Digital Marketing Basics from Digital Deepak in March 2017.