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Pete Williams is an experienced data professional currently serving as the Director of Data at Penguin Random House UK since January 2019, where responsibilities include driving a data transformation and fostering a culture of data literacy. Williams is also a Governing Body Member for Evanta, a Gartner Company, contributing to a community focused on the challenges facing Chief Data Officers. Previous roles encompass consulting for Islington Borough Council, founding The Decision Playbook, leading analytics at pladis Global, and heading enterprise analytics at Marks and Spencer, where key achievements include establishing a Big Data strategy and an Analytics Centre of Excellence. Earlier experience includes change management roles at John Lewis and Waitrose, supported by educational background from Dame Alice Owen's School and the University of Hertfordshire.