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Natalіа Nazarchuk currently serves as the COO of Eva.ua within the EVA drogerie retail chain since October 2023. Prior to this role, Nazarchuk held various leadership positions, including CMO at Kasta from January 2021 to July 2023, and head of ecommerce at ISEI. Additional experience includes leading ecommerce and customer experience initiatives at Sport Life, as well as serving as Chief Marketing Officer and Chief Customer Officer at modnaKasta. Earlier career roles encompass Sales and Service Director at ООО "АКВАМАРКЕТ СЕРВИС," and roles in customer service and contact center management at Volia, Farlep-Invest, Allianz, and Renaissance Capital. Nazarchuk holds an Engineer degree in Computer Control Systems from Vinnytsia National Technical University, graduated from 1996 to 2001.