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Ioanna Fili is a PhD Candidate in Business Administration at European University Cyprus since February 2021. With extensive experience in marketing and human resources, Ioanna Fili has worked as a Marketing & Public Relations Specialist and Human Resources Specialist at EETT since November 2009, focusing on various HR management functions. Prior experience includes serving as a Senior Marketing Manager at VODAFONE from 2001 to 2008, and as a Group Marketing Manager at Unilever from 1996 to 2001, overseeing the Hair Care Products Portfolio. Ioanna Fili holds a Master of Science in Marketing from the University of Stirling and a Bachelor's degree in Business Administration from the University of Piraeus.