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David Fish is an experienced sales director with a strong background in telecommunications and digital transformation. Currently serving as Sales Director for UK&I and Southern Europe at European Computer Telecoms AG since October 2022, David manages operations across multiple countries, including France, Spain, and Italy. Prior roles include Transform Business Development Manager at Vodafone Business, where management of the digital transformation team occurred, and Sales Director positions at Masergy and InterCloud, focusing on business development in Northern Europe. David's career includes significant contributions at Tata Communications, Camrivox, Cable & Wireless, and UUNet/WorldCom, demonstrating expertise in managing complex sales processes and fostering digital innovation. David holds a B.A. (Hons) in English and Philosophy from Anglia Ruskin University.