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Willem van Rijswijk is an experienced F&B and Retail Concept Developer currently at EuroParcs since October 2022, with a strong background in marketing and operations. Prior roles include Veganizer and Marketing Manager at Vegan Masters, where the mission focused on promoting a vegan lifestyle, and Commercial & Operations Manager for Swirl's Ice Cream at Unilever, overseeing over 80 Ola Happiness Stations and implementing significant projects such as the rebranding of Ola to Swirl's Ice Cream. Additional experience encompasses training roles at Hamilton Bright Training and Vesmee Trainingen, management at BelCompany, and a foundation in the hospitality sector through education and early work at McDonald's. Willem holds multiple relevant degrees from various institutes including Leiden University and Mediacollege Amsterdam, contributing to a solid professional profile in retail and food service management.